Straight-talking: We encourage open debate where the best ideas win. Customer centric: We put our customers at the center of our focus and initiatives with the objective of providing them with unmatchable levels of services and products. Teamwork: We actively share information and ideas, enthusiastically working to make those around us better. Diversity and respect: The diversity of our workforce is an asset and we treat everyone with dignity and respect regardless of status, gender, education, ethnicity or religion. Empowerment: We empower people to make decisions with a bias for action. Employees as core assets: We believe that our employees are our most valuable resource, and do whatever it takes for their continuous training, development and motivation. Meritocracy: The rewards and career advancements of our people are based on their performance and capabilities, not on their wasta (influence).